Using macro shots, we told the story of three real Squarespace customers and how the platform enabled them to take their businesses and personal lives to the next level. To accomplish this, we captured over 200 unique shots in dozens of setups in just 3 days at Gary’s Loft in Brooklyn.

:30 national broadcast buys initially launched on the Dick Clark's New Year's Rockin' Eve and then resurfaced for the 2016 NBA Finals, while the :60s ran online.