LYSOL BACK-TO-SCHOOL

Educating the next generation is of paramount importance to our shared future. Yet those who dedicate their lives to this aim are often unappreciated and face increasingly challenging circumstances at work. Despite all this, these people consistently go above and beyond to inspire our kids on a daily basis. More times than not, this happens agnostic of any formal lesson plan—and it makes a world of a difference. So we worked with the amazing Lisa Rubisch at Park Pictures to write a love letter to teachers, highlighting all the ways they touch our kids' lives. We also wanted to provide a subtle reminder to parents that teachers request supplies for the first day of school, and, often times, Lysol Wipes are on that list..

This spot ran nationally in the US and Canada in the weeks leading up to the first day of the 2018/2019 school year.

TEACHERS :60

CREDITS

Director: Lisa Rubisch @ Park Pictures

DP: Ryley Brown

Editor: Crandall Miller @ Whitehouse Post

Original Music: SixtyFour Music

Sound Design & Mix: Sonic Union

Color: Mikey Rossiter @ The Mill

Agency: McCann

ECD: Maru Kopelowicz

Art Director: Francisco Valenzuela Barrera

Copywriter: Ashley Glass

My Role: Producer