SQSP

SUPER BOWL 2023

In 2023, I finally had the chance to lead the production of my first Super Bowl Campaign at Squarespace. The goal of the campaign was simple: go back to the beginning of the brand’s story and tell people what Squarespace is. So we approached Adam Driver to contemplate the existential implications of a website that can create an infinite variety of websites.

Shot over four days by Smuggler’s Aoife McArdle, we used a variety of practical footage and VFX to create this homage to 70s sci-fi films. Dozens of men with the same build as Adam stuck it out through cold desert nights at the Trona Pinnacles in California as we captured hundreds of plates that would later be composited together with hundreds of performances by our leading man.

Editing was done by Dan Sherwen at Final Cut, while Black Kite took the VFX to epic levels. Photography was captured by our in-house photographer, Craig Reynolds, right on set. And the BTS mockumentary was directed by our creative team, Alex Thompson and Pepe Hernandez and cut by with our in-house editor, Sarah Harvey.

This project was a testament to the kind of magic that can only happen when you have great source material, a brilliant creative team, and fully committed partners.

PRESS &

RECOGNITION

Emmy: Nominee for Outstanding Commercial

Cannes: Silver Film Lion for Longform TV/Cinema

Cannes: Bronze Film Lion for Longform Online Video

Cannes: Bronze Film Craft Lion for Direction

D&AD: Yellow Pencil for Integrated Campaign

D&AD: Graphite Pencil for Writing for Advertising

D&AD: Wood Pencil for Writing for Advertising

D&AD: Wood Pencil for Writing for Editing / VFX

AICP: Concept (x2)

AICP: Cinematography

AICP: Visual Style

AICP Post: Comedy

Clio: Bronze for Integrated Campaign

One Show: Best of Discipline for Integrated Campaign

One Show: Gold Pencil for Integrated Campaign

One Show: Silver Pencil for Film & Video / Television & VOD - Over :60 - Single

One Show: Bronze Pencil for Moving Image Craft & Production Editing - Single

Webby: People’s Voice for Weird & Experimental

Webby: Best Copywriting

Webby: People’s Voice for Best Copywriting

Webby: Best Video Editing

ADC: Best of Discipline for Brand-Side / In-House

ADC: Gold for Advertising / Branded Content / Entertainment

ADC: Gold for Television / Film / Online Video / Television - Single

ADC: Gold for Integrated Series

ADC: Gold for Video / Online Video

ADC: Silver for Television / Film / Online Video / Online - Single

ADC: Silver for Advertising / Art Direction

ADC: Silver for Video / Online Video

ADC: Bronze for Branded Content / Entertainment - Online Video / Short Form

ADC: Bronze for Motion / Film Craft / Editing

Ciclope: Grand Prix for Idea (x2)

Ciclope: Gold for Idea (x2)

Ciclope: Gold for Original Composition

Ciclope: Silver for Branded Comedy

Ciclope: Silver for Long Form Direction

Ciclope: Bronze for Long Form Direction

Ciclope: Bronze for VFX

Ciclope: Bronze for Color Grading

Shots: Gold for Concept (up to and including two minutes)

Shots: Bronze for Copywriting

Vimeo: Staff Pick

CREDITS

Production Company: Smuggler

Director: Aoife McArdle

Director of Photography: Khalid Mohtaseb

Production Designer: Kelly McGehee

Executive Producer: Drew Santarsiero

Producer: Brian Quinlan

Production Supervisors: Chad “Frenchie” Alburtis & Logan Luchsinger

Editorial Company: Final Cut

Executive Producer: Sarah Roebuck

Senior Producer: Jennifer Tremaglio

Editor: Dan Sherwen

NYC Assistant Editor: Hannah Wederquist-Keller

UK Assistant Editor: Thomas Brigden

VFX, Color, & Finishing: Black Kite

VFX Supervisor: Adam Crocker

VFX Lead: Jonny Freeman, Guillaume Weiss and George Brunt

VFX Artists: Warren Gebhardt, Venu Prasath, David Birkill

3D Lead: Fin Crowther

3D Artists: Jim Cullen, Joel Paulin, Pawel Luszczak, Sandra Guarda, Florian Mounie, Ola Madsen, Lino Khay, Ronen Tanchum, Ravikumar M.S, James Bown

Colourist: George Kyriacou

Executive Producer: Amy Richardson

Producer: Olivia Donovan

Music & Sound Design: Q Dept

Audio Post: Heard City

Sound Designer & Mixers: Mike Vitacco & Evan Mangiamele

Executive Producer: Jackie James

Senior Producers: Liana Rosenberg, B Muñoz

Producer: Nick Duvarney

Assistant Producer: Dylan Stetson

Assistant Mixers: Seth Brogdon, Virginia Wright, Zoltan Monori, Chenoa Tarin, Oddy Litlabo

SQSP In-House Creative Team

Chief Creative Officer: David Lee

VP, Creative Director: Ben Hughes

Creative Director: Mathieu Zarbatany

Staff Art Director: Alex Thompson

Staff Copywriter: Pepe Hernandez

Senior Producers: Wes Falik & Sion Prys

Head of Production: Erica Kung

Staff Producer: Marisa Wasser

Head of Business Affairs: Kiersten Bergstrom-Pavlik

Senior Business Affairs Manager: Michelle Crane

Senior Designer: Ryan Carrel

Designer: Wan Kang

Staff Photographer: Craig Reynolds

Associate Photographer: Spencer Blake

Senior Retouchers: Sara Barr & Derek Kalisher

BTS Editor: Sarah Harvey

BTS/Stills Senior Co-Producer: Sion Prys

My Role: Senior Producer (Campaign Lead for SB Spots, Co-Producer BTS/Stills)

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