SQUARESPACE HOW TO'S
In just under a month and a half, our team was able to execute a film campaign to highlight three distinct Squarespaces product verticals from the initial brief to the final edits. The final films, which involved over 200 different shots and dozens of setups, were captured in a wild 3-day shoot that allowed us under 7 minutes for each shot. Each film featured real customers, including one of our clients, who is a designer at Squarespace. The four week post period to follow yielded three different films at a total of twelve different versions/lengths.
:30 national broadcast buys initially launched on the Dick Clark's New Year's Rockin' Eve and then resurfaced for the 2016 NBA Finals, while the :60 pieces went live on Squarespace channels and the new Squarespace.com.
LUIS & ERICA