SQUARESPACE HOW TO'S
In just under a month and a half, our team was able to execute a film campaign to highlight three distinct Squarespaces product verticals from the initial brief to the final edits. The final films, which involved over 200 different shots and dozens of setups, were captured in a wild 3-day shoot that allowed us under 7 minutes for each shot. Using macro shots, we told the story of three real Squarespace customers and how the platform enabled them to take their businesses and personal lives to the next level. In this short amount of time we were able to deliver three different films at a total of twelve different versions/lengths.
:30 national broadcast buys initially launched on the Dick Clark's New Year's Rockin' Eve and then resurfaced for the 2016 NBA Finals, while the :60 pieces went live on Squarespace channels and the new Squarespace.com.
LUIS & ERICA
Director: Matthew J Thompson @ Freelance
Editor: Ken Rosenberg @ Cosmo Street
Music: Shout it Out Loud
Sound Design: One Thousand Birds
Color: Josh Bohoskey @ The MIll
Creative Director: Jonathan Vingiano
Art Directors: Jessie Bustin & Vinny Lowe
Copywriter: Harrison Luongtran
My Role: Producer