During a particularly confusing time for news outlets, social media platforms, and the internet as a whole, Medium wanted to outline its vision for a better online experience through its first piece of branded communication. Using their latest brand guidelines as a guiding light, we created this collaged animated piece entirely in-house using a combination of existing and captured imagery.

Audio added an extra layer of polish with an amazing original composition from Pontus Berge. Sound design by Mike Vitacco at Heard. And VO from the one and only Natalie Portman. 

Adweek coverage here.




Original Music: Pontus Berge

Sound Design & Mix: Heard City

VO Talent: Natalie Portman

Agency: B-Reel

Managing Creative Director: Jed Grossman

Creative Director: Jonathan Graham

Art Director: Irena Milev

Copywriter: Neil Ramanan

Design & Animation: Sang Shin, Eddy Nieto, & Jake Casson @ B-Reel

Director of Production: Myke Gerstein

My Role: Senior Producer