In a crowded category full of brands that tend to say the same thing in the same way, we sought to talk about cheese in an completely unconventional manner.

The result was a massively successful OOH and radio campaign that was covered by nearly every creative publication from Creativity to Fast Company and the New York Times.  AdWeek's Tim Nudd even credited our radio spots as having "the most amusing sound effects of any campaign this year."

Role: Account Manager/Print Producer Support