FACEBOOK MESSENGER FILMS
Rather than shoehorning a secondary product benefit into our animated campaign (below), we wrote this script on our free time and managed to get sweeping client buy-in. Directed by MJZ's Mike Maguire, this spot—along with three :15 cutdowns—will now be the leading campaign for the Messenger brand in the first half 2017 with broadcast, cinema, and online buys in all major English speaking markets.
NAMES NOT NUMBERS :30
The Messenger team approached us with a hefty list of product benefits they wanted to highlight to help differentiate the product from standard SMS text. The result is a 10-spot campaign of in-product chats between a variety of users dealing with everyday issues to the more absurd. Produced entirely in-house at B-Reel, here are a few selects.