ANDROID WEAR REBRAND

MAKE THE MOST OF EVERY MOMENT FILM

Leading into the holiday season, we were asked to create a film that would update the Android Wear brand and stimulate interest around its ever-growing collection of watches and features.  A short period of concepting, followed by a collaboration with First Ave Machine's Karim Zariffa and director duo Vallée Duhamel brought us to the surreal brand world we eventually shot.  All of what you see below was captured practically--no 3D rendering of any kind is featured--in massive sound stages over the course of three days.

MAKE THE MOST OF EVERY MOMENT :60

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WEBSITE & RETAIL PHOTOGRAPHY

Coming off the heels of the film, we were challenged to extend the new visual language to still imagery for Wear's other brand platforms.  Below are select images we captured with still life photographer, Qiu Yang.  These now live on the Android Wear website, social channels, and in retail displays for the new line of MODE watchbands.

View live website

CREDITS

Directors: Valée Duhamel @ Karim Zariffa @ 1stAveMachine 

DP: André Turpin

Editor: Ken Rosenberg @ B-Reel

Music Supervision: GEMS

Photographer: Qui Yang @ Cartel & Co.

Agency: B-Reel

Managing Creative Director: Ben Hughes

Creative Director: Jonathan Vingiano

VFX Supervisor/Senior Motion Lead: Lead Emil Karlsson

Art Directors: Vincent Lowe & Mike Potter

Designer: Eric Margusity

Director of Production: Myke Gerstein

Head of Content Production: Beth Shulman

Print Producer: Amita Starosielski

My Role: Producer