ANDROID WEAR REBRAND
Leading into the holiday season, we were asked to create a film that would update the Android Wear brand and stimulate interest around its ever-growing collection of watches and features. A short period of concepting, followed by a collaboration with First Ave Machine's Karim Zariffa and director duo Vallée Duhamel brought us to the surreal brand world we eventually shot. All of what you see below was captured practically--no 3D rendering of any kind is featured--in massive sound stages over the course of three days.
MAKE THE MOST OF EVERY MOMENT :60
Coming off the heels of the film, we were challenged to extend the new visual language to still imagery for Wear's other brand platforms. Below are select images we captured with still life photographer, Qiu Yang. These now live on the Android Wear website, social channels, and in retail displays for the new line of MODE watchbands.
Directors: Valée Duhamel @ Karim Zariffa @ 1stAveMachine
DP: André Turpin
Editor: Ken Rosenberg @ B-Reel
Music Supervision: GEMS
Photographer: Qui Yang @ Cartel & Co.
Managing Creative Director: Ben Hughes
Creative Director: Jonathan Vingiano
VFX Supervisor/Senior Motion Lead: Lead Emil Karlsson
Art Directors: Vincent Lowe & Mike Potter
Designer: Eric Margusity
Director of Production: Myke Gerstein
Head of Content Production: Beth Shulman
Print Producer: Amita Starosielski
My Role: Producer